Due to the lack of a certain reputation of its own products or brands, it is really difficult to win a place in the fierce consumer goods market, but it is not impossible. With the current company without strong media promotion capabilities, it is better to start with the planning of the channel, focus on all the energy, and solidly from one outlet to a city, and then from a city to a area. The whole of China has gradually established its own sales area, which is a more realistic and wise move in the early days of the development of the enterprise. But it is easy to say, but there are many difficulties in implementation. So how does unknown small enterprises plan or establish their own sales channels?

 

1: Planning an attractive product investment

2: Choose the right dealer

3: Choose the right channel mode

4: Design controllable channel structure

5. Management of channel dealers

 

Therefore, once the sales channels are initially formed, the enterprise must have special channel management personnel to strictly manage the channel members. Competitive products operated by business, overall sales statistics of the regional market, assisting dealers or terminals for promotion, the placement of company propaganda materials, and the specific reflection of the dealer's dealer's reflection of the company's products. The management of dealers not only stays on the management, but more importantly to keep the dealer always consistent with the market strategy of the enterprise, and at the same time integrate the culture of the enterprise. Dealers and employees of dealers conduct product and marketing professional knowledge and skills training, so that dealers depend on enterprises and have a good impression.

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